Senior Strategic Advisor – Commercial & Health Economics

Senior physician-executive with extensive experience at the intersection of commercial strategy, health economics, and medical leadership. Recognized for translating scientific and policy-driven strategies into scalable, market-ready solutions that drive sustainable growth and patient access across global markets.

Thera Contribution

As Senior Strategic Advisor at Thera Health Policy & Access, César leads the firm’s commercial translation pillar, ensuring that scientific, regulatory, and policy strategies are converted into operationally viable and financially sustainable business models.

He plays a central role in Thera’s Design → Deliver phases, translating strategic insights into go-to-market execution, pricing frameworks, and value-based access models. His leadership ensures that Thera’s recommendations move beyond analysis into measurable commercial impact.

Executive Profile

César is a highly accomplished leader in commercial strategy, health economics, and pharmaceutical management, with a track record of delivering high-impact results across multinational organizations and complex healthcare environments.

He brings a distinctive “triple-lens perspective”—integrating:

• Clinical expertise as a physician
• Analytical depth in health economics
• Executive leadership in commercial and financial management

This combination enables him to transform scientific innovation and policy frameworks into scalable, revenue-generating and access-enabling solutions.

His experience includes leadership roles at Teva Pharmaceuticals, Roche, and Bristol Myers Squibb, where he successfully led double-digit growth initiatives, complex product launches, and digital transformation programs across international markets.

Areas of Strategic Impact

Commercial Strategy & Medical Alignment
Aligns medical strategy with commercial objectives to maximize value creation, ensuring coherence between scientific positioning and market execution.

Health Economics & Value-Based Access
Designs pricing, reimbursement, and payer engagement strategies, supporting evidence-based value demonstration and sustainable access models.

Go-to-Market Strategy & Regional Execution
Leads market entry and expansion strategies across complex environments, with deep experience in Latin America and high-growth markets, while applying globally relevant commercial frameworks.

Financial & Operational Leadership
Extensive experience managing large-scale P&L operations, driving performance, efficiency, and long-term business sustainability.

Professional Background

César has held senior executive roles in leading global pharmaceutical companies, including Teva Pharmaceuticals, Roche, and Bristol Myers Squibb.

He has served as:

• Country Manager (Peru)
• Senior Director of Sales & Marketing (Mexico)

leading organizations of more than 160 professionals and managing business units exceeding USD 160 million in annual revenue.

In parallel to his corporate career, he is:

• Professor at Universidad ESAN, contributing to the development of senior talent in marketing, strategy, and integrated communications

His combined experience across medical practice, commercial leadership, and financial management enables him to operate at the intersection of strategy, execution, and measurable business impact.

Academic & Professional Credentials

• Executive MBA – Universidad Adolfo Ibáñez
• M.Sc. in Health Economics – Universidad Nacional Mayor de San Marcos (Peru)
• Physician (MD) – Universidad Ricardo Palma (Peru)
• Diploma in Epidemiology & Public Health – Pontificia Universidad Javeriana
• Diploma in Pharmaceutical Marketing & International Health Management – Universidad Peruana de Ciencias Aplicadas / ESAN